Build the Workshop

That Builds Your Business

A high-touch 12-week implementation program with

Jen Bee & Christi Norfleet Stafford

You’ve spent three days getting clarity, getting bolder, and seeing what’s possible.

Now it’s time to actually build the thing.

If Workshop on Workshops opened your eyes, this program is where you roll up your sleeves, get support, get coached, and actually create the event that grows your business — whether that’s a:

Workshop

Webinar

Challenge

Training

Virtual or in-person event

The format doesn’t matter.

The framework is the same.

And we’re going to walk you through it step-by-step until it’s built, launched, delivered, and followed up on — with real attendees, real engagement, and real results.

This is for you if…

You’re tired of:

  • Starting from scratch every time you want to run something

  • Guessing at what to say, how to promote it, and how often

  • Feeling like you’re “supposed” to run events but you’re not confident in the tech, the message, or the offer

  • Being visible but not getting clients

  • Or having great ideas… that never quite become real

And you’re ready for:

  • A repeatable system you can use forever

  • Coaching to dissolve the fear, the hesitation, the overthinking

  • Tech + strategy that actually makes sense

  • A clear offer that feels aligned and converts

  • Support while you build, promote, and launch your workshop in real time — not hypothetically

Build the Workshop

That Builds Your Business

A high-touch 12-week implementation program with

Jen Bee & Christi Norfleet Stafford

You’ve spent three days getting clarity, getting bolder, and seeing what’s possible.

Now it’s time to actually build the thing.

If Workshop on Workshops opened your eyes, this program is where you roll up your sleeves, get support, get coached, and actually create the event that grows your business — whether that’s a:

Workshop

Webinar

Challenge

Training

Virtual or in-person event

The format doesn’t matter.

The framework is the same.

And we’re going to walk you through it step-by-step until it’s built, launched, delivered, and followed up on — with real attendees, real engagement, and real results.

This is for you if…

You’re tired of:

  • Starting from scratch every time you want to run something

  • Guessing at what to say, how to promote it, and how often

  • Feeling like you’re “supposed” to run events but you’re not confident in the tech, the message, or the offer

  • Being visible but not getting clients

  • Or having great ideas… that never quite become real

And you’re ready for:

  • A repeatable system you can use forever

  • Coaching to dissolve the fear, the hesitation, the overthinking

  • Tech + strategy that actually makes sense

  • A clear offer that feels aligned and converts

  • Support while you build, promote, and launch your workshop in real time — not hypothetically

What Makes This Different

Most programs give you training.

This one gives you training + coaching + implementation + accountability — at the same time.

You’re not learning “how” and then being left on your own.

You’re building your workshop with us, week by week, with real-time support.

And when we say “build,” we don’t mean worksheets.

We mean:

Building the workshop

Writing the content

Setting up the tech

Promoting it

Filling the room

Delivering it live

Making your offer

Following up so you convert

This is a full launch cycle — with us beside you.

What Makes This Different

Most programs give you training.

This one gives you training + coaching + implementation + accountability — at the same time.

You’re not learning “how” and then being left on your own.

You’re building your workshop with us, week by week, with real-time support.

And when we say “build,” we don’t mean worksheets.

We mean:

Building the workshop

Writing the content

Setting up the tech

Promoting it

Filling the room

Delivering it live

Making your offer

Following up so you convert

This is a full launch cycle — with us beside you.

Jen helps you:

  • Clear visibility blocks

  • Step into your voice and message

  • Get out of your head and into action

  • Learn how to deliver with confidence

  • Make aligned decisions instead of fear-based ones

Christi helps you:

  • Architect your workshop strategy

  • Build your promo system

  • Dial in your event tech

  • Create your show-up sequence

  • Design follow-up so you convert

  • Set up everything inside GoHighLevel (or similar tools)

Together, you get the internal shift and the external system — the only combination that actually works.

Jen helps you:

  • Clear visibility blocks

  • Step into your voice and message

  • Get out of your head and into action

  • Learn how to deliver with confidence

  • Make aligned decisions instead of fear-based ones

Christi helps you:

  • Architect your workshop strategy

  • Build your promo system

  • Dial in your event tech

  • Create your show-up sequence

  • Design follow-up so you convert

  • Set up everything inside GoHighLevel (or similar tools)

Together, you get the internal shift and the external system — the only combination that actually works.

By the end of the program, you will have:

A fully built workshop (or event)

Your content. Your flow. Your slides. Your delivery plan.

A complete promotional engine

Your landing page, emails, nudges, messaging, and visibility strategy.

Real attendees because you launch during the program

You will promote it, fill the room, and run it with our support.

A confident delivery plan

You’ll rehearse, refine, and get coaching on your delivery.

Your offer built

Clear, aligned, and ready to make.

A full follow-up plan

Templates + tech + strategy so you convert.

30 days of support

Because the real magic happens when you follow up.

The skillset to run workshops anytime you want

Forever. Repeatable. No reinventing the wheel.

By the end of the program, you will have:

A fully built workshop (or event)

Your content. Your flow. Your slides. Your delivery plan.

A complete promotional engine

Your landing page, emails, nudges, messaging, and visibility strategy.

Real attendees because you launch during the program

You will promote it, fill the room, and run it with our support.

A confident delivery plan

You’ll rehearse, refine, and get coaching on your delivery.

Your offer built

Clear, aligned, and ready to make.

A full follow-up plan

Templates + tech + strategy so you convert.

30 days of support

Because the real magic happens when you follow up.

The skillset to run workshops anytime you want

Forever. Repeatable. No reinventing the wheel.

What You Get

8 Weeks of Live Coaching + Implementation

With both Jen & Christi — mindset and strategy woven together.

Weekly Co-Working / Build Sessions

You leave each week with something done — not just learned.

Hands-on Workshop Launch Support

You’ll set a date, build your event, promote it, and deliver it — all inside the container, with us beside you.

Workshop Tech Support

You’ll set a date, build your event, promote it, and deliver it — all inside the container, with us beside you.

Visibility & Delivery Coaching

So you show up powerful, grounded, and aligned

Templates + Tools + Scripts

To save you hours and eliminate guesswork.

Private Community

Accountability, feedback, support, and shared momentum.

30 Days Post-Event Support

For follow-up, conversion, refinement, and rinse/repeat.

What You Get

8 Weeks of Live Coaching + Implementation

With both Jen & Christi — mindset and strategy woven together.

Weekly Co-Working / Build Sessions

You leave each week with something done — not just learned.

Hands-on Workshop Launch Support

You’ll set a date, build your event, promote it, and deliver it — all inside the container, with us beside you.

Workshop Tech Support

You’ll set a date, build your event, promote it, and deliver it — all inside the container, with us beside you.

Visibility & Delivery Coaching

So you show up powerful, grounded, and aligned

Templates + Tools + Scripts

To save you hours and eliminate guesswork.

Private Community

Accountability, feedback, support, and shared momentum.

30 Days Post-Event Support

For follow-up, conversion, refinement, and rinse/repeat.

Our Only Goal:

You build it, launch it, deliver it, and get clients from it.

We want you to leave the program with:

  • A completed workshop

  • Real people attending

  • Real people saying yes

  • Confidence you can repeat this anytime

  • A system you can use forever

This isn’t theoretical.

It’s your business, in motion.

Our Only Goal:

You build it, launch it, deliver it, and get clients from it.

We want you to leave the program with:

  • A completed workshop

  • Real people attending

  • Real people saying yes

  • Confidence you can repeat this anytime

  • A system you can use forever

This isn’t theoretical.

It’s your business, in motion.

Timeline + Start Date

Kickoff: January 2025

Program Length: 8 weeks + 30 days support

Delivery: Live calls with replays

Format: Zoom + community + templates + coaching

You’ll build your workshop during the program — and deliver it before the support window ends.

Timeline + Start Date

Kickoff: January 2025

Program Length: 8 weeks + 30 days support

Delivery: Live calls with replays

Format: Zoom + community + templates + coaching

You’ll build your workshop during the program — and deliver it before the support window ends.

Investment

$1,997

(Payment plan available)

This is the only time this container will be offered at this price.

Investment

$1,997

(Payment plan available)

This is the only time this container will be offered at this price.

Your Next Step

If you already know you’re in:

If you want to talk it through with Jen or Christi:

No pressure. No weirdness.

Just clarity on whether this is the right next step for you and your business.

Your Next Step

If you already know you’re in:

If you want to talk it through with Jen or Christi:

No pressure. No weirdness.

Just clarity on whether this is the right next step for you and your business.